Lux Living Collective
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Privacy Policy

Effective date: 22 April 2026  ·  Lux Living Collective  ·  ABN 68 675 437 671

1. About This Policy

Lux Living Collective (ABN 68 675 437 671) ("we", "us", "our") is committed to protecting your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

This policy explains what personal information we collect, why we collect it, how we use and disclose it, and your rights regarding that information. By using our website or services, you agree to the collection and use of information in accordance with this policy.

2. What Information We Collect

We collect personal information through the following channels:

2a. Property matching quiz

When you complete our quiz, we collect information about your property goals including buyer type, budget range, preferred locations, lifestyle preferences, and contact details (name, email address, phone number). This information is used to match you with suitable developments and to contact you with relevant recommendations.

2b. Client portal and login

When you log in to your client portal, we collect your email address to generate and deliver a secure, time-limited magic link. Login sessions are managed using a signed JWT (JSON Web Token) stored in your browser. We do not store passwords. Email delivery is handled by Resend (resend.com), a third-party transactional email service operating under data processing agreements.

2c. Website usage data

We use PostHog (posthog.com) to collect anonymised behavioural analytics, including pages visited, actions taken, and session duration. PostHog may use cookies and browser local storage. We use this data to improve our website and user experience. PostHog data is processed in accordance with PostHog's privacy policy.

We use Google Tag Manager to manage tracking tags on our website. Through Google Tag Manager, we load the Meta Pixel (Facebook Pixel), which tracks website events for the purpose of measuring the effectiveness of our advertising on Meta platforms (Facebook and Instagram). Meta may use event data for its own purposes in accordance with Meta's Data Policy.

2d. Enquiry forms and consultations

If you submit an enquiry or request a consultation, we collect your name, email address, phone number, and any other information you provide. This information is used solely to respond to your enquiry and provide relevant property guidance.

3. How We Use Your Information

We use your personal information to:

  • Match you with suitable new apartment developments in Sydney
  • Provide personalised property recommendations via your client portal
  • Contact you about developments, consultations, and relevant updates
  • Send transactional communications such as login links and enquiry confirmations
  • Improve our website, quiz, and matching process
  • Measure the reach and effectiveness of our advertising
  • Comply with our legal obligations

We do not sell your personal information to third parties.

4. Disclosure of Your Information

We may disclose your personal information to:

  • Service providers — including Resend (email delivery), PostHog (analytics), and Cloudflare (website hosting and security), which process data on our behalf under data processing agreements
  • Meta Platforms — aggregated event data via Meta Pixel for advertising measurement
  • Google — via Google Tag Manager for tag and analytics management
  • Property developers — only with your explicit consent, where you have expressed interest in a specific development
  • Legal and regulatory authorities — where required by applicable law

Some service providers are located or store data outside of Australia. Where this occurs, we take reasonable steps to ensure they handle your information in accordance with the APPs or equivalent standards.

5. Cookies and Tracking Technologies

Our website uses cookies and similar technologies for:

  • Essential functionality — login session management
  • Analytics — PostHog behavioural analytics
  • Advertising measurement — Meta Pixel via Google Tag Manager

You can manage or disable cookies through your browser settings. Disabling cookies may affect the functionality of login and personalisation features.

6. Data Security

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access. Our website is served over HTTPS. Login authentication uses time-limited, cryptographically signed tokens. We do not store passwords.

Despite these measures, no data transmission over the internet is completely secure. You provide information to us at your own risk.

7. Data Retention

We retain your personal information for as long as necessary to provide our services or as required by law. If you request deletion of your information, we will take reasonable steps to action that request, subject to any legal retention obligations.

8. Your Rights

Under the Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Request correction of information that is inaccurate, out-of-date, or incomplete
  • Request deletion of your personal information (subject to legal retention requirements)
  • Complain about how we handle your personal information

To exercise any of these rights, please contact us using the details in section 11. We will respond within 30 days.

9. Complaints

If you believe we have breached the Australian Privacy Principles, please contact us in the first instance and allow us the opportunity to resolve the matter. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

10. Changes to This Policy

We may update this policy from time to time. Material changes will be reflected by updating the effective date at the top of this page. We encourage you to review this policy periodically.

11. Contact Us

For privacy enquiries or to exercise your rights, please contact:

Lux Living Collective
ABN 68 675 437 671
Sydney, NSW
hello@luxlivingcollective.au
(02) 5850 8474